Why has walmart dropped Olivio butter spread made by Lee Iacocca's foundation?

They have donated 25 million to diabetes research. I went to the walmart store in Lake City Florida to get some more in the 2# size tub, and was told it was discontinued. I found the blend of olive oil and canola, etc. to be of agreeable taste and texture that rivals butter, within a reasonable price per pound. Some politics afoot? or a butter spread war going on?

Lack of demand...

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Provides practical information on living with diabetes, discussing what the disease is, how to manage it, treatment options, and related issues.